By Lourdes Espinoza
Hundreds of fashionistas flooded the sold out “Project Ethos LA Fashion Week: The Fate of Fashion, Music and Art” Tuesday night at the Avalon in Hollywood.
Encompassing urban trends, this show was the mecca for style, live music and art.
This colorful exhibition reflects the unique trends within the city.
LA flair popped with emerging talent as models and dancers strutting down the runway wearing designs by: Traver Rains (T. Rains), Daniel Bohbot (Hale Bob), Michael Costello, Andrew Christian, Maor Luz (Maor Apparel), Michael Kuluva (Tumbler and Tipsy), Siann Marlowe (The Ras Collection), Deanna Richmond (Deandri), Pas Pour Toi, Hous of PinkLemonaid and Farahourani.
Global nightlife brand and experiential marketing platform French Tuesdays added class to the already upscale ambience as they served champagne partner Canard-Duchêne.
As the night preceded, hundreds crowded the floor and balcony to watch all three fashion show segments.
“I’m loving the outfits some of these people have chosen to wear. To my left, I see cocktail dresses and sleek ponytails, and to my right, it’s all Levis and decked-out sneakers,” Sarah Abrams said, “It’s definitely very LA. If you’d imagine what a LA fashion show is like, it would be like this…I hope to see more really high fashion.”
Designer T. Rains teetered on space-age as one male model wore platinum silver pants paired with a headlight hat. A dreadlock-styled headdress sat on an eclectic cobalt blue dress at thigh length. Other male models sported speedo-styled briefs in turquoise with necklaces or combat boots.
Farahourani brought cute and sophisticated attires in her line. Sleek, robe-like dresses in black and short chiffon skirts played up the runway. Her segment concluded with an amazing black and white dress complete with a lengthy train.
An excellent addition to the eclectic mix of styles was a performance by more than twenty dancers choreographed by Tricia Miranda. Fashion met music when models danced in black, lace bras and bun-styled up-dos. Cropped tops and tapered denim accentuated their look on stage.
Commercial summer looks reflected in Hale Bob. The blend of oranges, blues, yellows and limes dominated off-the-shoulder and sleeveless dresses. A short-legged white pant suit complete with jacket stood out next to an off-the-shoulder dress in zebra print. The crowd , however, loved it.
A french soundtrack paved the way for Pas Pour Toi whose line embodied nothing but classiness with a sultry hint. Up-dos, natural waves and side-swept hair defined the look. Glittery golden details freckled this all-girl ensemble. A particular look included a low-cut, long-sleeved, lengthy dress adorned lightly with sequins. The model’s natural waves and cleavage only added to the flowing outfit.
Weaving class and sophistication with urban fashion traits, mixed media art included many styles.
Not only was art hung for display or sale, artists worked together to illustrate their artistic integrations. through mediums of photography, music, oil paintings, pen and ink, installations and fashion attire.
The Bardot Gallery located upstairs housed artwork for sale in various mediums. Renowned local artists created live art such as portraits by artist Ivan Djurovic.