By Frank Portillo
Fans of rock music in Los Angeles will find it difficult to find a good quality radio station dedicated to the dying genre.
The announcement that 100.3 The Sound is being sold and converted to K-Love, a contemporary Christian music station, makes the problem worse.
According to the website www.radio-locator.com, which compiles a list of all the radio stations in Los Angeles, out of approximately 117 total stations, only four are dedicated to rock.
Even those that are classified as rock stations fail to have actual rock songs compose their playlists. Instead, the stations revert to playing tracks found in Top 40 playlists that are more along the lines of pop music.
The Sound was one of the few stations left that was guaranteed to play rock music not found on the stations that are more popular, like 106.7 KROQ or Alt 98.7.
The sale of The Sound spells out trouble for people who were once fans of the popular genre because it shows that the station is lacking ratings in the demographic and is no longer making the advertisement money that it should be making.
Not having stations such as The Sound makes it harder for a younger audience to discover classic acts like The Beatles or Led Zeppelin. Instead, the few mainstream stations that are dedicated to rock play the same pop songs over and over again.
Bands like Twenty-One Pilots and Imagine Dragons have been played to nauseating amounts.
There are a few mainstream bands, however, like the Foo Fighters or Queens of the Stone Age that keep the genre alive on these more popular stations.
Despite the few bands still currently around, rock is slowly becoming phased out of popularity.
At award shows such as the Grammys, rock bands have been notably absent or are not given the respect they deserve by being omitted from performances or being cut short.
During the 56th annual Grammy Awards, fans of rock were excited to see the team-up of Nine Inch Nails, Queens of the Stone Age, Foo Fighters’ lead singer Dave Grohl and Fleetwood Mac’s Lindsey Buckingham.
After playing two songs, the band was cut short and the telecast began its commercials with the band still performing in the background.
The incident caused controversy with Trent Reznor of Nine Inch Nails and showed the world the state of rock.
Rock album sales have also plummeted, forcing bands to go on year-long tours just to make profit.
Of the top 100 CDs purchased on Amazon, only two are from current rock bands. U2’s Deluxe Version of “Songs of Experience,” which will release on Dec. 1, occupies the 18 spot and the Foo Fighters’ latest album “Concrete and Gold” is 46 on the list.
The top five artists in the rock category on Amazon are Kid Rock, Kelly Clarkson, Greta Van Fleet, Maroon 5 and Imagine Dragons.
These bands, aside from Kid Rock, are talented but in no way represent a true rock sound.
The top five rock albums on Amazon show the direction that the genre is heading in with a more pop-genre sound.
How can these five bands be placed over actual rock bands?
It must be the shift in popularity that is causing pop music to take over the radio waves.