Perfume debuts in America with world tour

By Jade Inglada


After four full albums and 20 major singles released, Perfume made its American concert debut during World Tour 3rd at the Hollywood Palladium on Nov. 9.

Perfume is a Japanese girl group consisting of Nocchi (Ayana Ōtomo), Kashiyuka (Yuka Kashino) and A~chan (Ayaka Nishiwaki). The group is known for its techno and electro pop sound and intricate choreography.

The group celebrated its nine year major debut anniversary on Sept. 21, though the group has been active for almost 15 years.

The trio performed a variety of old and new hits, such as songs from the most recent studio album, LEVEL3, its latest single “Cling Cling,” “Dream Fighter” and “Polyrhythm.”

Attendees arrived as early as 6 a.m. to line up around the venue. Fans old and new, from across the country and straight from Japan gathered in anticipation, and for many it would be their first time watching the group perform live.

Although the venue allowed the majority of the audience into the pit, it was standing room only and extremely packed.

It didn’t help that the stage was flat, so unless people were in the first few rows or balcony, it was almost impossible to see the group perform.

This didn’t discourage the attitude of the audience in the least, with many fans actively cheering and even dancing along to each song.

The energy was high right from the beginning and seemed to grow with each song all the way to the encore.

The group transitioned into each song with ease, and on multiple occasions moved as if all the members were one person while hardly breaking a sweat.

The three women on stage had the audience completely enthralled, with plenty of fans jumping and singing along, as well as mimicking the hand gestures A~chan taught them that were part of the choreography.

Perfume made a point of interacting with fans during the talk sessions after the first few songs. Instead of using a professional translator, Nocchi and Kashiyuka chose a bilingual fan from the crowd to translate for them so they wouldn’t have to rely on their limited English skills.

A~chan asked questions and told funny stories that earned a positive response from the audience. The group never failed to express how grateful it was and that finally performing in America was a dream come true.

OK Go members Tim Nordwind and Damian Kulash also attended the concert. Perfume made a short cameo in the band’s latest music video for “I Won’t Let You Down.”

Even with the half-hour late start, the concert ran the whole two hours and didn’t end until about 10:30 p.m.

A group of fans came together once Perfume had left the stage to sing “Puppy Love,” one of the tracks from its first album, Game. They continued a long standing fan tradition to sing a different song after each performance. Cards with both the Japanese characters and romanized versions of the song lyrics were passed out to people in line prior to the show.

“Dream Land” is the post encore song for the New York concert at the Hammerstein Ballroom on Nov. 15. It is also the final performance of WT3.

Tour exclusive merchandise was sold before and after the show. There were separate limited goods such as a t-shirt and concert DVD available only to members of Perfume’s fanclub, P.T.A.

The tour consisted of five stops, including Taiwan, Singapore and the United Kingdom.


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