Free VPAM membership for ELAC students

By Melody Ortiz

The Vincent Price Art Museum is offering free memberships for active East Los Angeles College students. The benefits include a 10 percent discount at the museum’s store and a subscription to VPAM’s e-newsletter.

There are different “giving levels” with increasing benefits. Non-ELAC students who wish to join can do so for $25 per year. General membership is $50 per year and includes invitations to members-only events along with the store discount and subscription.

A statement by VPAM’s director, Pilar Tompkins Rivas, said that by becoming a member, people will be supporting the museum’s development. The statement listed programs such as screenings, tours and workshops that the museum offers.

“Your membership will support these important programs and exhibitions, expand public programming and education initiative, build our collections, and connect with you in a new way,” said Rivas.

John Kearns, the director of development for the VPAM foundation, said the purpose of the memberships is to strengthen their relationship with the museum’s supporters and “create a solid revenue stream for the museum’s foundation.”

Kearns’ main role as development director is fundraising through donors, memberships, events, and grants.

“We are trying to attract a broad spectrum of people to become members, from people in the surrounding East LA community to supporters of the arts,” said Kearns.

Students can become members by calling (323) 265-8841, mailing in a form (available at the VPAM front desk) with their payment, or filling out an applications at The site also has a list of the giving levels and benefits.

To make a one-time donation, visit

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